Sourced
Bought direct from estate partners in Coorg and Chikmagalur. No middlemen, no auction floor.
Home/Our Story
Our Mission
Reviving AuthenticIndian Filter Coffee.One Cup at a Time.
Estate sourced from Coorg and Chikmagalur · Slow roasted in small batches
Why can’t modern coffee still taste like home?
The Founders
It started with one question
Harshitha Vijay and Vijay Kumar T.P built 7BC under Surartha LLP in Karnataka. The question above is the one they could not shake, and the answer turned out not to be another coffee brand.
It was a return. To the brass filter, the slow decoction, the unhurried morning. 7BC holds that memory to modern standards: estate direct sourcing, small batch roasting, and a range that fits the way people actually live now without losing what made the ritual worth keeping.
The Seven Seeds
Why seven?
Seven coffee beans reached the hills of Karnataka in 600 AD, carried home from Yemen by a Sufi saint who defied the trade bans of the age. From those seven seeds came the estates of Chikmagalur and Coorg, the brass filter, and the morning ritual of a whole nation. Each seed carries a feeling we still roast toward.
01
Memory
The smell of decoction before anyone in the house had spoken a word. That is the memory we roast toward.
Western Ghats growing bandKarnataka
ChikmagalurCoorg
Volcanic red soilIron rich, free draining2,000 mm rainTwo monsoons a yearShade grownUnder native canopy
Where It All BeginsThe Estates of
The Estates of
Coorg & Chikmagalur
Nestled in the Western Ghats at altitudes of 900 to 1,800 metres, these misty estates produce some of India’s finest Arabica and Robusta. Volcanic soil, steady rainfall and cool highland air create a flavour profile unlike anywhere on earth: bold, rounded, with a natural sweetness no processing can replicate.
7BC buys directly from estate partners who have farmed this land for generations. No middlemen. No shortcuts. Just coffee that carries the memory of the mountains it grew on.
1,800mPeak altitude
900+Years of heritage
100%Direct trade
Where It Comes From
Grown in the Western Ghats
Our beans grow between 900 and 1,800 metres in the volcanic red soil of Coorg and Chikmagalur, Karnataka’s original coffee belt. We buy straight from estate partners who have farmed this land for generations, which means fair prices, no middlemen, and beans that still carry the memory of the mountain they grew on.
ChikmagalurWhere Indian coffee began
CoorgShade grown, monsoon fed
Arabica & RobustaBlended to traditional ratios
70:30 and 80:20Chicory to round, never to stretch
1,800 mSlow ripening, bright acidity
1,400 mBalanced body and sweetness
900 mDeep body, low acidity
How It Is Made
Four hands on every batch
Roasted
Slow roasted in small batches so each lot is watched by a person, not a timer.
Ground
Ground to true filter consistency, the coarseness a brass filter actually wants.
Sealed
Nitrogen sealed the same day it is roasted, then sent out as soon as it is ready.
Milestones
The journey so far
2022
The first roast
The Royal Mysuru Blend comes out of a small drum roaster in Mysuru.
2023
Five hundred homes
The first 500 orders ship across Karnataka, then beyond it.
2024
The café model
The franchise programme opens, taking the ritual into physical spaces.
2025
Pan India
More than 1,400 families served, with shipping to every serviceable pincode.
The Purana Principle
What We Believe In
Five rules that decide everything, from which estate we buy to how a cup finally reaches you.
01
Heritage Without Compromise
The 70:30 ratio passed through generations. Bold coffee, mellowed by chicory, exactly as your grandmother brewed it.
02
Ethical Origins, Every Sip
Sourced direct from estates in Coorg and Chikmagalur. Farmers fairly paid, the land respected, no middlemen.
03
Modern Tradition
Drip bags, instant blends and artisan chocolates that carry the warmth of a brass filter into contemporary life.
04
Coffee as Ritual
A space where conversations slow down and flavours stay with you. Not a beverage. A ceremony.
05
Community First
Cafes that feel like home and relationships that last, carried to every corner of India.
Why Trust 7BC
Credentials, not claims
Estate directChikmagalur and Coorg partners we buy from every season
Traditional roastDrum roasted in small lots, profiled by taste not spreadsheet
FSSAI certifiedLicensed and audited food safety compliance
Farmer partnershipsFair prices paid direct, no auction intermediaries
